TOPIC SENTENCES FOR BULLET POINTS

Here are possible topic sentences for each bullet point for each advertisement that I have chosen to use in my assessment. 

Mavis: 

• Theatrical and extravagant representation

There is theatrical and extravagant representation in this advertisement, for example; the woman is in an exaggerated pose, pushing herself against a mirror as though she is lusting after herself. This suggests the fragrance is irresistible and overwhelmingly sexy.

• Glamour: evening dress, voluminous, rich fabric

The woman depicted in this advertisement is wearing a luxurious gown, draped over her shoulders. The heavy, seemingly expensive fabric represents glamour and wealth suggesting that buying this perfume will make you appear richer and more glamorous than you actually are. 

• Coloured: sensual and passionate

This advertisement uses deep reds and shades of black and darkened purple which are colours that tend to represent passion and sexiness. This adds a great amount towards the overall feel and perception of this advertisement.

• Art Nouveau: curves and rounded edges

The rounded edges on the words and the curves of both the woman's shape and on the mirror are typical of the Art Nouveau style. This makes the advertisement appear more feminine and appealing to a female market.

• Narcissistic: irresistible to herself, therefore irresistible to others 

The position of the woman looks as though she is attempting to imagine what a man would see whilst making love to her. Therefore, it is like she is making love to herself because she thinks she is so perfect and irresistible although she just appears to be self-obsessed. 

Charlie:

• Independence and confidence

The woman featured in this fragrance advertisement is great representation of confidence and independence as she is proudly striding across a public area, on her own showing she does not need other people she can do everything on her own. The perfume provides her with confidence and independence. 

• Professional: blazer and trousers

The smart clothing worn by the woman in this advertisement shows us that she is intelligent, classy and professional and therefore represents this perfume as one that makes you feel as though you possess these qualities more than you necessarily do. It gives off a view of a more business minded woman who knows what she is doing. 

• Self-Assured: doesn't need to wear revealing clothing to catch your eye.

Unlike many other fragrance advertisements this woman is not wearing revealing clothing to sell this perfume as sexy she is using her professionalism as her attractive feature in her appearance. She knows that dressing provocatively will not make her feel more sexy and she doesn't believe she needs that kind of wardrobe. This shows that you can be intelligent and sexy at the same time without wearing a certain type of clothes. 

• Charlie: unisex name

The unisex name 'Charlie' could imply that this product, when worn by women, is attractive to men. The feminine scents and elements within the fragrance will attract men without the woman wearing it needing to act flirty and dressing provocatively. 

• Hairstyle: her hair is down which shows a more playful side.

Although this woman is being portrayed as very professional and independent she wears her hair loose and flowing over her shoulders; this represents a more free and playful side of her personality, which shows that there are free and playful scents within the fragrance. 

Dior:

• Style: retro meets modern

This fragrance represents both retro, chic aspects of femininity as well as the more modern woman's flirty, cheeky elements. This appeals to a wider range of women; young to old, vintage to modern. This advertisement includes a constant mix of these two styles and flicks between them both during the advertisement.

• Attitude: youth and sass

The woman's attitude during the advertisement projects a vision of youth and freshness. She's always smiling or pulling a cheeky face to the camera. Her attitude is positive and she seems to be glowing with happiness and acts in a flirtatious, sassy way.  

• Freedom: dancing through the streets

This advertisement features the woman sashaying through the streets of St Tropez, she seems as though she has nowhere important to be or anyone important to get back to, she's free to roam around and do whatever she feels like. This represents scents that may be light, fruity or floral as these are commonly associated with freedom. 

• Attention: only girl in the whole advert

The woman in this advertisement is the only woman featured in the entire advertisement, this means that the fragrance will make the owner not only feel like the only girl in the world but also will be the only one who gets attention from any men. 

• Two-sided: both sexy (red and black outfit) and sweet (retro outfit)

This advertisement shows that it has two different sides; a sexier one and a sweet one. It does this by using different outfits, for example, the retro black beach outfit which is also paired with pastel colours and vintage accessories which is the cuter look as well as a black top and vivid red skirt which is paired with a red and black bar showing the more sexy and cheeky side of the fragrance.