Mavis:
Mavis features a painted woman with sensual colours, for example; red and black, to create the idea that this fragrance is both sexy and irresistible.
- Theatrical and extravagant representation
- Glamour: evening dress, voluminous, rich fabric
- Colours: sensual and passionate
- Art Nouveau: curves and rounded edges
- Narcissistic: irresistible to herself, therefore irresistible to others
Charlie:
Charlie, unlike my first choice, features a black and white
photograph of a proud woman striding across the road creating the idea that this fragrance is confident and bold.
Dior Addict:
Dior Addict, unlike my other two choices, features a young, cheeky and flirty woman dancing around St Tropez. This gives the idea that this fragrance is fun, free, floral and flirty.
Charlie, unlike my first choice, features a black and white
photograph of a proud woman striding across the road creating the idea that this fragrance is confident and bold. - Independence and confidence
- Professional: blazer and trousers
- Self-Assured: doesn't need to wear revealing clothing to catch your eye.
- Charlie: unisex name
- Hairstyle: her hair is down which shows a more playful side.
Dior Addict:
Dior Addict, unlike my other two choices, features a young, cheeky and flirty woman dancing around St Tropez. This gives the idea that this fragrance is fun, free, floral and flirty. - Style: retro meets modern
- Attitude: youth and sass
- Freedom and Location: dancing through the streets
- Attention: only girl in the whole advert
- Two-sided: both sexy (red and black outfit) and sweet (retro outfit)
Dior Addict: Brigitte Bardot reference?
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