1920 - Mavis (Vivaudou)
1970's - Charlie (Revlon)
2011 - Dior Addict (Dior)
Tuesday, 15 October 2013
FRAGRANCE ADVERTISEMENT CHOICES
The three fragrance advertisements I have chosen from the 1920's, 1970's and 2010 to do my analysis on are:
Sunday, 13 October 2013
ACTION HEROES
In films there are many different types of characters. Stock characters are the ones most commonly used or seen. The types I'm going to be looking at are The Chief, The Bad Boy, The Best Friend, The Lost Soul, The Charmer, The Professor, The Swashbuckler and The Warrior.
The Chief: Winston Wolf (Harvey Keitel)
I chose The Wolf from Pulp Fiction as The Chief because his character is calm and collected but he also knows how to get a job done and keep everybody else in line. His character is demanding and strict which shows his authority and he is a respected business man.
The Bad Boy: Cato - District 2 (Alexander Ludwig)
I chose Cato from Hunger Games as The Bad Boy because his character is portrayed as brutal and merciless. He is strong and muscular as well as being good with weapons. He always tries to make people feel threatened by him and doesn't make friends easily so people tend to give him space.
The Best Friend: Ed (Nick Frost)
I chose Ed from Shaun of the Dead (left) as The Best Friend. His character plays Shaun's sidekick who, although he may be a pain, is always there with Shaun to try and help him. Nick Frost and Simon Pegg are commonly seen playing best friends and make a great pair.
The Lost Soul: Brooks Hatlen (James Whitmore)
I chose Brooks from The Shawshank Redemption as The Lost Soul because his character is kind however as the film progresses he gets more mentally unstable. When he is released from the prison he doesn't know what to do anymore and so he commits suicide because he can't cope with change.
The Charmer: Jack Dawson (Leonardo DiCaprio)
I chose Jack from Titanic because his character is sweet, cheeky and handsome. His gentlemanly approach to women is endearing and his attitude to life is so positive it is almost impossible, as a woman, to be unhappy around him. He tries his best to please people and likes to take risks.
The Professor: Digory Kirke (Jim Broadbent)
I chose Digory from The Lion, The Witch and The Wardrobe as The Professor. His character is very intelligent, he is old and wise and quite mysterious. He seems to know everything and the children think he is a mad scientist type figure, which is partly true. He may not know everything but he does know a lot and his stories of narnia make him look crazy.
The Swashbuckler: Zorro (Antonio Banderas)
I chose Zorro from The Mask of Zorro because his character is witty and chivalrous. He is heroic and rescues damsels in distress which perfectly describes a 'Swashbuckler'. His mysterious identity with his mask and courageous sword fighting skills also define his role in the film.
The Warrior: King Leonidas (Gerard Butler)
I chose King Leonidas from 300 as The Warrior because his character tries to show courage, fearlessness and brutality. He stands up for what he believes in and fights for it. He is a leader not a follower and makes decisions based on his thoughts and not someone else's. He has passion and will not hold back.
Thursday, 3 October 2013
ACTION FILM SCENE ANALYSIS
For my action film scene analysis I chose an extract from the Sam Mendes film Skyfall. This is a James Bond film full with action scenes, the one I chose in particular is the opening scene of the fight that takes place on top of a moving train in Turkey and specifically, Varda Bridge, Adana, Turkey.
The first shot we see is of a middle aged man being violently strangled with what appears to be a security chip encased in clear plastic on a chain. At first we might assume that the man that is being strangled is the hero in this film and the one that is attacking him is therefore the villain. However, shortly after that shot, after another shot establishing where this attack is taking place, the camera rises up higher and more zoomed out for us to discover that the "attacker" is the iconic MI6 agent James Bond, the actual hero. The villain manages to get free of Bond's grasp and stands up, Bond then turns around sharply and the shot that follows is barely even one second long and of an extremely low tunnel in which the train is going through from the two men's perspective which is the roof of the train. Both men quickly flatten their bodies to the roof of the train continuing to struggle whilst laying low on the roof. The shots flash fast, one showing an extreme close up of the security chip being fought after, another of the same place but a long shot so we can see the men's faces and bodies as well as the fight for the security chip. The shot changes quickly and shows a view down the train tunnel and in the left corner you can still see the struggle. The next shot we see is a close up of a woman driving a jeep along the edge of a cliff which then almost instantly changes to a point of view shot of a bridge.
This all takes place within 15 seconds of the clip, and there are already approximately shots from different angles at a fast pace which captures the atmosphere of the scene. The feel we get from just those first 15 seconds is that this film is fast, intense, action filled and entertaining. We get this impression from the speed of the shot changes, the actual content of the shot and also the music they play during this particular part. We, as the viewing audience, have already worked out the genre of the movie within the first 15 seconds. We get more shots of the fight scene at all kinds of angles capturing the intensity of it, the tunnel is very dark keeping the flashes of action entertaining and keeping up the suspense. After another view of the woman a shot goes to 'M' in a London office also a well known agent and we then realise that the woman is also an agent.
This paints the scene as a battle between 'good and evil' and we start understanding more and more what is going on. We then go to an establishing shot of the bridge and the jeep driving closer to the opening of the tunnel. There has been barely any dialogue at this point and the dialogue has only been between the woman and 'M' over earpieces. Not much dialogue is needed in this scene as the actions speak for themselves. We then see the woman stop the jeep, jump out and position herself with a sniper gun at the ready aimed at the opening of the tunnel, in a point of view shot, out of which the train appears. Before Bond and the villain are seen by the woman more shots of them in the darkness of the tunnel are shown just before Bond is lifted up and flies into the open air as they emerge. We now see the fight through the sniper gun which is the woman's point of view. The shot flicks between the sniper gun's aim, the close up of the woman's face looking down the eye piece on the gun and a shot of 'M' in the London Office, to a slow zoom to the speaker box and a shot showing some other agents close by to 'M'. The music is still fast and intense orchestral music.
The woman is speaking to 'M' and is instructed to "take the shot" at the villain although as he is still fighting Bond, Bond is therefore in the way of the shot. The music gets more intense and the shots flash faster between each character; the woman looking down the gun, 'M', the speaker box, the other agents, the fight closely from different angles and the point of view down the sniper gun. There are many canted angles and technics used in this scene, for example; they create a sense of jeopardy with the gun pointing at the villain but the hero, Bond, getting in the way of the shot. They create a sense of action whilst flicking fast between many shots at many angles, they create suspense with the tense music building up as the fight gets more and more dangerous. They show the conflict and combat between the hero and the villain in a violent fight scene capturing the conflict perfectly. We can tell that this film is a high risk, dangerous AA film not a historical one from the technics used. We, as the audience, feel sympathetic towards the hero and hope he defeats the villain and also as well as sympathising we worry and become tense as the gun is positioned and we are not sure whether the hero will manage to get out alive.
The woman objects to taking the shot but 'M' demands she does so, the music is very intense and high notes are played as the climax of the scene builds. 'M' sounds nervous but angry as she shouts at the woman to shoot in the direction of the villain and Bond. We hear the gun fire and see one of the men get shot all fall off the train roof and off the very high bridge, we recognise the suit but hope for the best, although are hopes are shortly ruined when the limp body is plunged into the river below the bridge and we see a shot after of the villian crouching low on the roof of the train speeding away only to disappear as the train goes through the tunnel on the other side of the bridge, shock has spread across the woman's face as she trembles thinking about what has just happened. 'M's face scowls and the other agents look over to her nervously, then at the speaker box which is being zoomed into as the painful silence fills the room. We then hear two words come from the speaker box, these words are "agent down" clarifying what the other agents feared most.
This scene is very well shot, in my opinion, it keeps the audience on their toes and holds suspense. However the scene would be far less tense and exciting if there was no sound in it. I believe that in action films like this you should vaguely be able to tell what is going on without actually watching the film. What I mean by this is that the music, dialogue and sounds effects should create their own atmosphere and not rely on the visual, so you should be able to hear what is going on as well as see it. In this film if you closed your eyes and listened to the scene I chose you would be able to tell it was an intense scene because of the fast, orchestral music. You would also be able to tell it was on or near a train as there is the sound of a speeding train playing. There are the mumbled sounds of a struggle which makes you aware that there is some sort of unrest happening. The dialogue shows that there are more than two people and as the dialogue and music get more tense and panicked there are two sounds that end the struggle that we have previously become aware of. The sounds are the shot being fired and then the sound that follows which is a heavy splash into water. We, if we only use our ears, are not sure whether good or evil has won but we do know someone died or is badly injured by the splash sound that followed. After the sound of the train whizzing off we then have an intense silence before finding out who was hit. The patience of the silence is great for tension. We then hear the two words that close the scene; "agent down" and know.
In conclusion, I think this scene was directed well as used the camera shots, sounds and other technics well. It captured the right atmosphere, it was easy to follow but still tense and exciting and also showed a wide variety of shots keeping it interesting like 'shot reverse shot' for example. The even mixture of speed, jeopardy, suspense, conflict and combat as well as very little dialogue creates a great clip of a typical action and adventure film.
Click here to view clip
The first shot we see is of a middle aged man being violently strangled with what appears to be a security chip encased in clear plastic on a chain. At first we might assume that the man that is being strangled is the hero in this film and the one that is attacking him is therefore the villain. However, shortly after that shot, after another shot establishing where this attack is taking place, the camera rises up higher and more zoomed out for us to discover that the "attacker" is the iconic MI6 agent James Bond, the actual hero. The villain manages to get free of Bond's grasp and stands up, Bond then turns around sharply and the shot that follows is barely even one second long and of an extremely low tunnel in which the train is going through from the two men's perspective which is the roof of the train. Both men quickly flatten their bodies to the roof of the train continuing to struggle whilst laying low on the roof. The shots flash fast, one showing an extreme close up of the security chip being fought after, another of the same place but a long shot so we can see the men's faces and bodies as well as the fight for the security chip. The shot changes quickly and shows a view down the train tunnel and in the left corner you can still see the struggle. The next shot we see is a close up of a woman driving a jeep along the edge of a cliff which then almost instantly changes to a point of view shot of a bridge.
This all takes place within 15 seconds of the clip, and there are already approximately shots from different angles at a fast pace which captures the atmosphere of the scene. The feel we get from just those first 15 seconds is that this film is fast, intense, action filled and entertaining. We get this impression from the speed of the shot changes, the actual content of the shot and also the music they play during this particular part. We, as the viewing audience, have already worked out the genre of the movie within the first 15 seconds. We get more shots of the fight scene at all kinds of angles capturing the intensity of it, the tunnel is very dark keeping the flashes of action entertaining and keeping up the suspense. After another view of the woman a shot goes to 'M' in a London office also a well known agent and we then realise that the woman is also an agent.
This paints the scene as a battle between 'good and evil' and we start understanding more and more what is going on. We then go to an establishing shot of the bridge and the jeep driving closer to the opening of the tunnel. There has been barely any dialogue at this point and the dialogue has only been between the woman and 'M' over earpieces. Not much dialogue is needed in this scene as the actions speak for themselves. We then see the woman stop the jeep, jump out and position herself with a sniper gun at the ready aimed at the opening of the tunnel, in a point of view shot, out of which the train appears. Before Bond and the villain are seen by the woman more shots of them in the darkness of the tunnel are shown just before Bond is lifted up and flies into the open air as they emerge. We now see the fight through the sniper gun which is the woman's point of view. The shot flicks between the sniper gun's aim, the close up of the woman's face looking down the eye piece on the gun and a shot of 'M' in the London Office, to a slow zoom to the speaker box and a shot showing some other agents close by to 'M'. The music is still fast and intense orchestral music.
The woman is speaking to 'M' and is instructed to "take the shot" at the villain although as he is still fighting Bond, Bond is therefore in the way of the shot. The music gets more intense and the shots flash faster between each character; the woman looking down the gun, 'M', the speaker box, the other agents, the fight closely from different angles and the point of view down the sniper gun. There are many canted angles and technics used in this scene, for example; they create a sense of jeopardy with the gun pointing at the villain but the hero, Bond, getting in the way of the shot. They create a sense of action whilst flicking fast between many shots at many angles, they create suspense with the tense music building up as the fight gets more and more dangerous. They show the conflict and combat between the hero and the villain in a violent fight scene capturing the conflict perfectly. We can tell that this film is a high risk, dangerous AA film not a historical one from the technics used. We, as the audience, feel sympathetic towards the hero and hope he defeats the villain and also as well as sympathising we worry and become tense as the gun is positioned and we are not sure whether the hero will manage to get out alive.
The woman objects to taking the shot but 'M' demands she does so, the music is very intense and high notes are played as the climax of the scene builds. 'M' sounds nervous but angry as she shouts at the woman to shoot in the direction of the villain and Bond. We hear the gun fire and see one of the men get shot all fall off the train roof and off the very high bridge, we recognise the suit but hope for the best, although are hopes are shortly ruined when the limp body is plunged into the river below the bridge and we see a shot after of the villian crouching low on the roof of the train speeding away only to disappear as the train goes through the tunnel on the other side of the bridge, shock has spread across the woman's face as she trembles thinking about what has just happened. 'M's face scowls and the other agents look over to her nervously, then at the speaker box which is being zoomed into as the painful silence fills the room. We then hear two words come from the speaker box, these words are "agent down" clarifying what the other agents feared most.
This scene is very well shot, in my opinion, it keeps the audience on their toes and holds suspense. However the scene would be far less tense and exciting if there was no sound in it. I believe that in action films like this you should vaguely be able to tell what is going on without actually watching the film. What I mean by this is that the music, dialogue and sounds effects should create their own atmosphere and not rely on the visual, so you should be able to hear what is going on as well as see it. In this film if you closed your eyes and listened to the scene I chose you would be able to tell it was an intense scene because of the fast, orchestral music. You would also be able to tell it was on or near a train as there is the sound of a speeding train playing. There are the mumbled sounds of a struggle which makes you aware that there is some sort of unrest happening. The dialogue shows that there are more than two people and as the dialogue and music get more tense and panicked there are two sounds that end the struggle that we have previously become aware of. The sounds are the shot being fired and then the sound that follows which is a heavy splash into water. We, if we only use our ears, are not sure whether good or evil has won but we do know someone died or is badly injured by the splash sound that followed. After the sound of the train whizzing off we then have an intense silence before finding out who was hit. The patience of the silence is great for tension. We then hear the two words that close the scene; "agent down" and know.
In conclusion, I think this scene was directed well as used the camera shots, sounds and other technics well. It captured the right atmosphere, it was easy to follow but still tense and exciting and also showed a wide variety of shots keeping it interesting like 'shot reverse shot' for example. The even mixture of speed, jeopardy, suspense, conflict and combat as well as very little dialogue creates a great clip of a typical action and adventure film.
Click here to view clip
Thursday, 26 September 2013
READING LYNX
In our lesson on Wednesday we looked at both the Lynx and Dove advertising campaigns. Lynx and Dove are owned by the same company, Unilever, which is an Anglo-Dutch multinational consumer goods company. Unilever owns many brands including; PG Tips, Ben & Jerry's, Lipton, Domestos, Cornetto, Pot Noodle, Marmite, Lynx, Sure, V05, Hellman's, Magnum, Peperami, Persil, TRESemme, Impulse and Flora just to name a few.
We looked into Lynx in more detail, in particular the 2011 advertisement for Lynx Dry Full Control. One specific ad got banned by the ASA (Advertising Standards Authority) this advert was banned because the messages expressed in the advert were too sexually suggestive and inappropriate for the regulation standards, not only this but the advert was also rather degrading to women. This advert not only contained frisky content of Lucy Pinder but also the caption at the end read "prevent premature perspiration" which can be interpreted in an extremely rude way. Therefore the ASA banned this from the UK after only very few complaints. Lynx still pushed the boundaries with their adverts including some shower gel adverts which had the line "the cleaner you are the dirtier you get".
These sorts of adverts are completely aimed at the male population and even the way the adverts are lit make a substantial difference to the sales as the women in them need to look completely flawless, perfection even. The backlighting in the Lynx Dry Full Control image that we looked at in the lesson made the Lucy Pinder's skin look blemish-free and also created a type of glow highlighting her figure in an obvious yet also subtle way. The advert also positions Lucy so that she is in a 'T & A' shot which clearly is for the male audience. One feature in the ad that i noticed was not just the woman and her revealing clothing but the background. The ad was placed in a set that replicated a 50's style home therefore throwing in the ideas of women and their perception as the housewife. This means that subconsciously the advert is telling men that if you purchase this Lynx product that you will be in control of women much like the 50's and they will do anything and everything the men want. The ad is therefore saying that Lynx will mke you the one who is in charge and you can handle anything, including her. This is also very demeaning to women.
We also looked at another Unilever company which was Dove, this campaign however is very different to the Lynx one as it promotes women in a healthy way. For example the advert we looked at shows average sized women, not super skinny models, smiling and being proud of who they are and what they look like in contrast to the Lynx ad which makes women look like objects and accessories to men. This expresses the ideas of freedom, independence and confidence which was a much more popular advert for the female population as it made them think that if they bought Dove then they would feel all these things even more so than they might have before.
We found out what Cultural and Technical codes are and all about decoding which is a process in which we work out what the image actually means and what it is about instead of just simply understanding it. Overall in the lesson we learnt a lot of information about all the small things that are considered when making an advert as well as things like how strict the ASA are and how seriously they take complaints into consideration. However this advert was banned for reasons that are very clear to me.
We looked into Lynx in more detail, in particular the 2011 advertisement for Lynx Dry Full Control. One specific ad got banned by the ASA (Advertising Standards Authority) this advert was banned because the messages expressed in the advert were too sexually suggestive and inappropriate for the regulation standards, not only this but the advert was also rather degrading to women. This advert not only contained frisky content of Lucy Pinder but also the caption at the end read "prevent premature perspiration" which can be interpreted in an extremely rude way. Therefore the ASA banned this from the UK after only very few complaints. Lynx still pushed the boundaries with their adverts including some shower gel adverts which had the line "the cleaner you are the dirtier you get".
These sorts of adverts are completely aimed at the male population and even the way the adverts are lit make a substantial difference to the sales as the women in them need to look completely flawless, perfection even. The backlighting in the Lynx Dry Full Control image that we looked at in the lesson made the Lucy Pinder's skin look blemish-free and also created a type of glow highlighting her figure in an obvious yet also subtle way. The advert also positions Lucy so that she is in a 'T & A' shot which clearly is for the male audience. One feature in the ad that i noticed was not just the woman and her revealing clothing but the background. The ad was placed in a set that replicated a 50's style home therefore throwing in the ideas of women and their perception as the housewife. This means that subconsciously the advert is telling men that if you purchase this Lynx product that you will be in control of women much like the 50's and they will do anything and everything the men want. The ad is therefore saying that Lynx will mke you the one who is in charge and you can handle anything, including her. This is also very demeaning to women.
We also looked at another Unilever company which was Dove, this campaign however is very different to the Lynx one as it promotes women in a healthy way. For example the advert we looked at shows average sized women, not super skinny models, smiling and being proud of who they are and what they look like in contrast to the Lynx ad which makes women look like objects and accessories to men. This expresses the ideas of freedom, independence and confidence which was a much more popular advert for the female population as it made them think that if they bought Dove then they would feel all these things even more so than they might have before.
We found out what Cultural and Technical codes are and all about decoding which is a process in which we work out what the image actually means and what it is about instead of just simply understanding it. Overall in the lesson we learnt a lot of information about all the small things that are considered when making an advert as well as things like how strict the ASA are and how seriously they take complaints into consideration. However this advert was banned for reasons that are very clear to me.
Friday, 20 September 2013
LUCOZADE AND LARA CROFT
In our media lesson on Thursday we looked at Lucozade energy drink
and its advertising campaigns. Lucozade was first formed in 1927 by
a pharmacist in Newcastle who wanted to help children with a cold or the
flu. It was created as a glucose drink that was both palatable and easily
digested which boosted their energy levels when they felt ill and didn't have
an appetite. In 1938 the drink became a known cure for energy recovery and was
distributed worldwide after it was bought by the company, Beecham.
Around the 1950's -
1960's Lucozade began heavyweight national advertising support. The
classic advertising of the times depicted sick children enjoying the 'nice
part of being ill'. A few decades’ later people became healthier and so
Lucozade changed its target audience of sick people to healthy people that
wanted an energy boost in order to become even healthier. Using the
Olympic Decathlete Daley Thompson as a brand icon, Lucozade's popularity
increased again in the market as the new re-designed energy drink.
The
increase in sales lead to more flavours being released and mass popularity of
the brand. In 1990 the brand then furthered its potential by releasing a range
of isotonic sports drinks re-branded as 'Lucozade Sport'. It promised to
'get to your thirst, fast'. Lucozade Sport was the first brand to launch with a
sports sponsorship deal and continues to be endorsed by some of Britain's
leading athletes including Michael Owen and Jonny Wilkinson.
“Launched in 1927 as a provider of energy during
recovery from illness, Lucozade is the original energy drink and has been the
category driver ever since. Lucozade Energy is currently the category leader
with sales worth £150 million in 2003.”
Even
though Lucozade have changed a bit since 1927 their values are still the
same they have continued to be known as the reliable drink that gives you
a boost, making you feel energised During several flu epidemics in the past
Lucozade became well-known as a trusted household name. The brand is gutsy and committed and truly savvy,
offering real performance benefits. The
message is simple - whatever your level or sport, preparation is key, and
Lucozade Sport is an essential part of this. Lucozade Sport Hydro Active's
advertising is different again. The iconic campaign features a female figure
made of water running, flipping, diving and swimming.
“Lucozade is a bold and dynamic brand, with an
independence of spirit, a 'can-do' attitude and a 'never-say-die' approach to
life”
Thursday, 12 September 2013
COCA COLA ADVERT ANALYSIS
Hilltop Advert - Click Here
The Hilltop advert from 1971 was definitely one of Coca Cola's most famous advertisements and publicity gaining campaigns. The song in the advert includes the lyrics "I'd like to buy the world a Coke" which promotes the company as it uses the brand name and also promotes the idea of sharing, sharing together and sharing a Coke. 'Share a Coke' has also been used very recently in current Coca Cola adverts in which they have put names on the bottles and people are encouraged to 'Share a Coke with...' so the theme that was used in the 1971 advert is still used today. Some other lyrics in the song are 'I'd like to teach the world to sing, in perfect harmony" this has two hidden meanings in it. One meaning being the obvious which is 'harmony' as in singing together, the combination of simultaneously sounded musical notes to produce chords and chord progressions with a pleasing effect. As well as the second meaning which ties into the theme of war and living together in peace and harmony.
This also promotes "Make love, not war" which is an anti-war slogan commonly associated with the American counterculture of the 1960's. It was used primarily by those who were opposed to the Vietnam War, but has been invoked in other anti-war contexts since. The Hilltop advert was also good for Coca Cola's publicity as it was telling the world how to love and share and that we didn't need to fight, but if we had to we would fight side my side. This helped Coca Cola's popularity as it became a positive product which was opposed to the Vietnam War but also supporting all the men fighting for our side.
The Coca Cola slogan for that advert was 'It's the real thing." This slogan was not only saying that Coke had a nice, good, original thing but was also for the soldiers who were fighting in the Vietnam War which was the reason the Coke was quickly scattered around lots of countries as there were bottling plants set up in all these countries just so that the soldiers would always have a Coke. No matter where they were in the world there would be a Coke which was something from home. Reminding the soldiers of their homes and families and also reminding them that they had a little bit of home with them whilst they were fighting. Hence, "It's the real thing." meaning that it's something from their own home and it is comforting to the soldiers.
Coca Cola has gone on to make many memorable advertisements and still to this day are known for being one of the most powerful companies in the world. An example of the companies power is in the London 2012 Olympics where Coca Cola managed to make a deal as a sponsor so that their drink products were the only ones allowed to be advertised in small shops throughout the whole of London during the games. Coca Cola will probably always be an incredibly powerful company and has been going for about 100 years which is an impressive amount of time for a drink to go on for, especially one that was originally created as a tonic to help sick people made from cocaine and wine. However it has and i think Coca Cola will always be a recognizable brand, certainly for another few decades.
The Hilltop advert from 1971 was definitely one of Coca Cola's most famous advertisements and publicity gaining campaigns. The song in the advert includes the lyrics "I'd like to buy the world a Coke" which promotes the company as it uses the brand name and also promotes the idea of sharing, sharing together and sharing a Coke. 'Share a Coke' has also been used very recently in current Coca Cola adverts in which they have put names on the bottles and people are encouraged to 'Share a Coke with...' so the theme that was used in the 1971 advert is still used today. Some other lyrics in the song are 'I'd like to teach the world to sing, in perfect harmony" this has two hidden meanings in it. One meaning being the obvious which is 'harmony' as in singing together, the combination of simultaneously sounded musical notes to produce chords and chord progressions with a pleasing effect. As well as the second meaning which ties into the theme of war and living together in peace and harmony.
This also promotes "Make love, not war" which is an anti-war slogan commonly associated with the American counterculture of the 1960's. It was used primarily by those who were opposed to the Vietnam War, but has been invoked in other anti-war contexts since. The Hilltop advert was also good for Coca Cola's publicity as it was telling the world how to love and share and that we didn't need to fight, but if we had to we would fight side my side. This helped Coca Cola's popularity as it became a positive product which was opposed to the Vietnam War but also supporting all the men fighting for our side.
The Coca Cola slogan for that advert was 'It's the real thing." This slogan was not only saying that Coke had a nice, good, original thing but was also for the soldiers who were fighting in the Vietnam War which was the reason the Coke was quickly scattered around lots of countries as there were bottling plants set up in all these countries just so that the soldiers would always have a Coke. No matter where they were in the world there would be a Coke which was something from home. Reminding the soldiers of their homes and families and also reminding them that they had a little bit of home with them whilst they were fighting. Hence, "It's the real thing." meaning that it's something from their own home and it is comforting to the soldiers.
Coca Cola has gone on to make many memorable advertisements and still to this day are known for being one of the most powerful companies in the world. An example of the companies power is in the London 2012 Olympics where Coca Cola managed to make a deal as a sponsor so that their drink products were the only ones allowed to be advertised in small shops throughout the whole of London during the games. Coca Cola will probably always be an incredibly powerful company and has been going for about 100 years which is an impressive amount of time for a drink to go on for, especially one that was originally created as a tonic to help sick people made from cocaine and wine. However it has and i think Coca Cola will always be a recognizable brand, certainly for another few decades.
Tuesday, 10 September 2013
SHOT TYPES
We looked at camera angles in our last lesson and took a few photographs of these shot types in the lesson. As homework we had to find an example of some of the shots, these were; establishing shot, two shot, over the shoulder shot, close up, extreme close up and point of view shot.
This is an establishing shot, it is usually used in the opening of a movie introducing the viewer into the scenery and world in which the film lives. It gives the viewer an insight into where the movie is set and the genre of the movie as well. This establishing shot is from Harry Potter and the Philosopher's Stone. It shows us Hogwarts from the outside, most of the film is shot inside so it gives us an idea of the size of the castle.
This is a two shot, it is mainly used when showing a conversation, a kiss or a moment where there are only two people needed in the shot. This two shot is from Harry Potter and the Half Blood Prince and is during a conversation between two characters it helps the viewer keep focus on what is happening between the two people.
This is a close up, it focuses on one person and it shows the viewer the reactions of the character and the detail as this would be hard to see from another shot types like an establishing shot for example. Close ups are more for focus on a particular character or object instead of capturing atmosphere or setting the scene. This close up was taken from Harry Potter and the Philosopher's Stone.
This is an extreme close up. This shows the viewer reactions and details in even more depth and closeness. It completely engages the viewers attention and makes sure there is nothing to take attention away from the object or person they want to show.
This is an over the shoulder shot. It is, like a two shot, commonly used in conversations or moments between two people and gives a more interesting view for the viewer and makes them feel as though they are in the same room as the characters in the movie. These shots can also be used if a character is looking into a mirror.
This is a POV shot, also know as a point of view shot. It is taken from the characters perspective so that the viewer is seeming to be looking through the eyes of the character and therefore becoming the character.
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