IT CROWD - AUDIENCE PLEASURES

The characters present audience pleasures as they offer a recognisable and familiar stereotype which all members of the audience are aware of. The audience feels reassured as the very stereotypical characters possess qualities that most people share and therefore feel at ease when a character makes a mistake or a fool of themselves as they do not worry as much about social pressure.

Jen - She is constructed as an optimistic young woman who is practically completely helpless when it comes to computers and technology. She is friendly and seems to be capable of making friends instantly. Although her IT skills are lacking she doesn't come across as a stereotypical 'blonde bimbo' - she is relatively intelligent, yet does still possess many stereotypical female qualities/ characteristics. Yet still isn’t an appropriate choice to be made ‘Head of IT’. She is sociable and does her best to make new acquaintances and almost guide the boys into being what is classified as ‘normal’ on a social level.

Roy - He is quite a sloth-like human and spends a lot of his time at the IT desk answering the phone with the same bored voice. He is represented as the sort of guy who is unlucky with love and unable to hold onto a girlfriend. He does attempt to impress women but fails quite dramatically. Although he is rude to customers he does seem to be an all-round nice guy.

Moss - He is constructed as a very stereotypical geek. Both Moss and Roy alienate the customers but Moss' approach is not rude, in fact he confuses them by being too helpful and using complicated IT terms. He doesn't understand any form of flirting and seems to be confused by anything to do with relationships. He is very awkward and this makes his character very comical as he also is unfamiliar with the concept of sarcasm.