ART OF THE TITLE 3 - THE CONJURING
9/10/14 | RESEARCH | ART OF THE TITLE 3
For my third Art of the Title opening sequence, I
decided to research a modern horror film; The Conjuring. The use of old
newspaper clippings, articles and photographs of the Warren’s enhances the
‘realness’ factor. The Warren’s are characters in the film based on real life
ghost hunters/ paranormal experts/ “demonologists”. The interview below states that the director and
creative editor were sent genuine articles and documentation about the Warren’s
which inspired them for the opening sequence.
The whole title sequence is shot in black and white, sometimes negative
black and white which is especially bone chilling on the images of the house. There
are many images in the opening of the actual people whose story is used for the
film. This increases the tension as you prepare to watch this film which has
lead you to believe already that each detail is true. Of course this is not
that case as the film is only based on the story but nonetheless, you start
believing in ghosts and demons before the film has started. The fonts are
basic, yet clear as they are placed over newspaper articles they have to remain
legible. They have been cleverly placed and blend nicely into the images they
are put over, along with all the darkness it looks very creepy. There is one
shot one a graveyard with a large headstone
with a cross on. Just as the shot moves and changes the cross flips upside
down; the symbol for anti-Christ, Satan. This connotes witchcraft, the devil,
evil and demons intensifying the feel of fear as the opening titles get closer
to the end. The music is extremely tense and eerie, it almost sounds screechy. With
lots of fast notes and big build ups it complements the genre of the film.
For my third Art of the Title opening sequence, I
decided to research a modern horror film; The Conjuring. The use of old
newspaper clippings, articles and photographs of the Warren’s enhances the
‘realness’ factor. The Warren’s are characters in the film based on real life
ghost hunters/ paranormal experts/ “demonologists”. The interview below states that the director and
creative editor were sent genuine articles and documentation about the Warren’s
which inspired them for the opening sequence.
The whole title sequence is shot in black and white, sometimes negative
black and white which is especially bone chilling on the images of the house. There
are many images in the opening of the actual people whose story is used for the
film. This increases the tension as you prepare to watch this film which has
lead you to believe already that each detail is true. Of course this is not
that case as the film is only based on the story but nonetheless, you start
believing in ghosts and demons before the film has started. The fonts are
basic, yet clear as they are placed over newspaper articles they have to remain
legible. They have been cleverly placed and blend nicely into the images they
are put over, along with all the darkness it looks very creepy. There is one
shot one a graveyard with a large headstone
with a cross on. Just as the shot moves and changes the cross flips upside
down; the symbol for anti-Christ, Satan. This connotes witchcraft, the devil,
evil and demons intensifying the feel of fear as the opening titles get closer
to the end. The music is extremely tense and eerie, it almost sounds screechy. With
lots of fast notes and big build ups it complements the genre of the film. 
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