IDEAS FOR FRAGRANCE ADVERTISEMENTS

My first idea for my fragrance for women aged from 15-35 is very feminine and floral. I would like to incorporate pale, pastel colours such as baby blues and pinks alongside white to symbolise purity. To do this I thought I could bring in a few balloons in pastel colours which suggests airy, pure and light scents within the fragrance. I will have a girl positioned at some point on the triangle, hopefully on a sunny day, with a girly dress on walking away from the camera but turning to face it whilst holding the balloons. These balloons also suggest a playful side and the fact she is walking away suggests attitude. There could be a few boys in the background looking at her from a distance, admiring her beauty. 

My first idea for my fragrance for men aged from 18-40 is a scent that will make men feel out going, strong, confident and attractive. I would like to use some form of athletic equipment in my advertisement to portray a man who enjoys going outside and keeping fit. To do this I will use stereo-typically masculine colours such as blues, greens, blacks etc... most likely in the clothing. I could have a guy on the track at the bottom of the triangle with the piece of athletic equipment in his hand, wearing a professional looking sport kit. Staring straight down the lens of the camera he would capture attention and show off his pride.