'DIOR ADDICT' SCREENSHOTS

 

Dior Addict - Be Iconic

This shot I thought was good as it was unlike my other two choices because you cannot see the actual woman who represents this fragrance. Instead of her, you see a classy silhouette of a woman holding a bottle of perfume. The ground is clearly sand and the weather is clearly sunny as the sun shines through the pale pink screen that the woman is sitting behind. The unknowing what the woman looks like suggests that she is a woman of mystery and subtlety, a woman who doesn't give her self away to just anyone who asks. Her pose is poised and elegant which suggests she is a woman of class and also that the perfume is classy too. The pastel colours also highlight the fragrance as subtle but feminine as they are pale but girly. This shot suggests that if you were to buy the fragrance you would be able to get desired attention by being mysterious. It suggests you do not need to use your looks or sexuality to get the desired attention, it suggests that being yourself and keeping some of your private things private will then have you finding yourself a happier person. This shot suggests that perhaps less is more, all you need is this fragrance and to be yourself and you will become the woman every man wants and every woman 
wants to be. 

This specific shot shows Daphine Groeneveld as a very confident, carefree 

representation of women. She is bouncing down the streets of St. Tropez without a care in the world; happy and contented. This suggests that 'Dior Addict' will provide you with a sense that you are as beautiful and carefree as this woman. Not only is she oozing coolness but is passing by two men without even throwing them a glance. Whereas they gaze at her in what can only be described as  wonderment - suggesting that they are extremely attracted to her. Maybe because of the fragrance she's wearing as well as her stunning looks? It suggests that if a woman was to see this advert and buy this fragrance she would expect to feel happy, confident and carefree. She would also expect to find that she is getting more male attention than when she is not wearing the supposedly 'irresistible' fragrance. I saw supposedly irresistible because the name 'Dior Addict' suggests that the scent is addictive and therefore so will you be. Daphine is also the center of attention is this shot even though she is not placed directly in the center of the screen. This attention is brought by her black outfit, which vividly contrasts against the pale, pastel oranges and blues of the typically french buildings behind her.  

I chose this shot as it reflects a different side of the woman's personality than the other two shots. This one suggests a more sexual, sensual and seductive side of Daphine. This effect is created as her hands are running back through her hair, the shot is a low shot, she wears an parted lip pout which has sexual connotations and her eyes are barely open which adds a 'late night' sort of 'smouldering' look. She looks relaxed and ready for a man to take her away. This shot shows that the fragrance suggests that men will find you sexually attractive and you will find yourself feeling glamorous and sexy. Women who purchase this fragrance would expect to feel both these things as well as the confident and happy emotions shown in the other screenshot. Her fair hair and pale skin dramatically contrast against her dark clothing and the darkness of the room she is dancing in. That brings me to the fact she is dancing on a table, this implies she is a cheeky girl who is daring and is not afraid to be a rebel. Overall this fragrance suggests the woman wearing it is a girl who has it all: happiness; confidence; cheekiness; elegance; mystery; glamour; sexiness; rebelliousness and not forgetting how good she smells...