OUR FIRST MEDIA LESSON

Today was the first media lesson of 2013. We looked into advertising and how companies tie their products to another franchise to create an effective advert. We looked at a Coke Zero advert from 2008 which also promoted James Bond's new movie Quantum of Solace. The advert contained lots of links between the drink product and the movie. Including; some Bond girls, car chases, gun barrels, bubbles and the bottle of Coke Zero. The angles used in the video made it more exciting as there were diagonal shots of cars chases like in actual action film making the advert into more of a mini action movie. This advert made its target audience obvious. The target audience was clearly men, young men. To get the attention of the target audience the Coca Cola company chose a movie which was also aimed at the same audience, there were girls, flash cars, drinks and secret agents therefore appealing to men. What the audience get from this advert is if you buy this drink you will be as cool as James Bond, get all the girls, be a smooth secret agent and people will aspire to be like you. This of course makes them go out and buy the product.

We briefly discussed the GCSE course that we would be taking over the next two years and what we will be covering over the next two years. We also created our own blog which we would use to post media assignments on and make a digital document of our work.